Target Audience, Brand Voice & Tone, Messaging, Taglines & Slogans
BRAND STRATEGY/
JS | MERN
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IronHack Web Dev. Certified..
Wix | Webflow
WEB DESIGN/
FRONTEND DEV/
Experimenting with GenAI
Fascinated by Web3 concepts
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Member:
→ untitled INC Token Economy Experts & Ventures.
→ Web3 | NFT-Talents Cert.
→ #hackARThon Winner
EMERGING TECH/
→ User Research & their pain points
→ Information Architecture
→ Wireframing/Prototyping
→ Accessibility basics/ Responsiveness
→ Design System/Figma
→ Usability evaluation & Re-design
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IronHack UX/UI Certified.
IxDF Member.
UX|UI Certified/
Logo, Color Palette, Typography, Imagery Style, Iconography
Digital / Eco-friendly
VISUAL IDENTITY/
Project's goals, industry, brand, and data-driven decisions
DISCOVERY & RESEARCH/
Regenerative Finance,
Cradle-to-Cradle,,
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Building Systems Integration for Enhanced Environmental Performance
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LEED ←
Leadership in Energy & Environmental Design Framework (Completion)
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( Cert. of Distinguished Performance)
SUSTAINABILITY/
12 yrs of experience in hotels, resorts, and beach-clubs.
→ Project Manager, 2 yrs.
→ Urban Planning / Smart Cities
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→ South America - Miami - Berlin
BACKGROUND/
→ Certified UX/UI Designer
→ Certified FrontEnd Developer
→ Ability to take concepts to final prototypes alined to the business brand identity.
→ B.A. Architecture
→ Background in Hospitality/Real Estate/Sustainability.
→ Fascinated by GenAI, Web3, & Climate Tech.
→ Experienced with cross-functional teams and team lead.
→ Fluent in English & Spanish | German (C1)
→ Berlin based
I believe design happens where style, functionality, tech, and the planet🌱 go hand in hand creating remarkable experiences for the people. / X-iO
#desginForHumanity
→ Before embarking on this exciting journey, I had the incredible opportunity to work as an architect-designer and realtor collaborating with renowned agencies and established firms in South America, Miami and later in Berlin.
→ This diverse background has allowed me to:
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cultivate an eye for details and understand deeply the user-centered design principles
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be able to create visual experiences bridging the gap between form and function and take concepts to final prototypes.
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work independently, or as part of a team.
→ For brand visuals, I strive to unlock the value of businesses, or personal images, and create that visual element that tells their stories.
→ In addition, I like documentaries, love traveling and learning from other cultures. I'm a self-taught architecture photographer and passionate about design & innovation,--fascinated by emerging technologies: AI, VR, AR, Web3, and Climate Tech.
→ I believe machines are here to serve humanity, to offer us better opportunities and a better lifestyle by improving productivity and automating tedious tasks.
references
Gabriela Schweinberger
International Trainer | Mentor | Advisor
Manja Babel
Software Engineer
Merce Caballero
Hospitality Manager
Dr. Oliver Krause
Entrepreneur | Investor