Target Audience, Brand Voice & Tone, Messaging, Taglines & Slogans
BRAND STRATEGY/
JS | MERN
-------------------
IronHack Web Dev. Certified..
Wix | Webflow
WEB DESIGN/
FRONTEND DEV/
Project's goals, industry, brand, and data-driven decisions
DISCOVERY & RESEARCH/
Logo, Color Palette, Typography, Imagery Style, Iconography
Digital / Eco-friendly
VISUAL IDENTITY/
→ User Research & their pain points
→ Information Architecture
→ Wireframing/Prototyping
→ Accessibility basics/ Responsiveness
→ Design System/Figma
→ Usability evaluation & Re-design
-----------------
IronHack UX/UI Certified.
IxDF Member.
UX|UI Certified/
Regenerative Finance,
Cradle-to-Cradle,,
Building Systems Integration for Enhanced Environmental Performance
LEED
Leadership in Energy & Environmental Design Framework (Completion)
( Cert. of Distinguished Performance)
SUSTAINABILITY/
12 yrs of experience in hotels, resorts, and beach-clubs.
→ Project Manager, 2 yrs.
→ Urban Planning / Smart Cities
-------------------
→ South America - Miami - Berlin
BACKGROUND/
Experimenting with GenAI
Fascinated by Web3 concepts
-------------------
Member:
→ untitled INC Token Economy Experts
→ Web3 | NFT-Talents Certified.
→ #hackARThon Winner
EMERGING TECH/
→ Certified UX/UI Designer
→ Certified FrontEnd Developer
→ Ability to take concepts to final prototypes alined to the business brand identity.
→ B.A. Architecture
→ Background in Hospitality/Real Estate/Sustainability.
→ Fascinated by GenAI, Web3, & Climate Tech.
→ Experienced with cross-functional teams and team lead.
→ Fluent in English & Spanish | German (C1)
→ Berlin based
I believe design happens where style, functionality, tech, and the planet🌱 go hand in hand creating remarkable experiences for the people. / X-iO
#desginForHumanity
References
Gabriela Schweinberger
International Trainer | Mentor | Advisor
Manja Babel
Software Engineer
Merce Caballero
Hospitality Manager
Dr. Oliver Krause
Entrepreneur | Investor