top of page

Eventify

Eventify | Building bridges between culture & people.

App for personalized cultural event discovery with filters for location, date, event info, booking, and sharing features.


 

Challenges & Solution | Research | Process | Value Proposition | Branding

APP PROTOTYPE

Flow1 → Login / Sign up & Preference Settings.

Flow2 → Search for events based on specific dates/locations/preferences.

Flow3 → Purchasing/ add date to calendar/notifications /cancel/resell.


THE CHALLENGE

 

How can we support museums and public institutions in preserving cultural heritage while making it more accessible?

With a fragmented cultural scene in Germany, audiences struggle to find relevant events without being bombarded by multiple platforms.


THE SOLUTION

 

Through user interviews, we found the need for a centralized platform.

Eventify offers: → Tailored searches for family-friendly and teen events → Event details, including history and artist profiles → Gamification to boost engagement→ Social media integration to stay “cool”

PROCESS

 

Since the 1970s, museums and other public institutions have been suffering a profound crisis. The purpose of this type of institution is to make heritage accessible to everyone.

Cultural Events build bridges between art and people.
NFTs will continue to permeate the art market in 2022.| Priska x Elena Bajo, Dance of Opium Poppies, 2021. Courtesy of PRISKA PASQUER GALLERY.
NFTs will continue to permeate the art market in 2022.| Priska x Elena Bajo, Dance of Opium Poppies, 2021. Courtesy of PRISKA PASQUER GALLERY.

RESEARCH

 

Population in Germany by frequency of visiting cultural events and museums in leisure time from 2017 to 2021 (persons in millions)




PRIMARY | SECONDARY USER PERSONA

 

Focus

  • on finding the relevant cultural information saving time.

  • on making it accessible globally

 

Focus

  • on the digital experiences as AR or VR

  • on gamification to bring a fun aspect to an activity


USER JOURNEY | Martin

 

THE PROBLEM

 

THE PROBLEM

 

We have observed that too many channels are overwhelming and time-consuming for users, there is no centralized global information on culture, families need different types of entertainment based on age, and teenagers are not motivated enough to engage in cultural events.


THE VALUE PROPOSITION

 

[Eventify] is an app to find relevant information about cultural events filtered by specific needs, to learn all about culture, and it is available globally.


BRANDING

 

Logo | Colors | Typography

  • Research gathering information about the target audience, such as family, different generations' priorities, activities, and inclusion

  • Concept development brainstorming and ideation phase with different concepts for the logo, color, images, and typography.

  • Implementing across all the touchpoints of the brand.



NEXT STEPS

 

Current user / add these features :

  • Artists’ profiles/web for more exposure

  • Gamification: Ex. Accumulate points to have discounts (ex: 10 visits = 1 free visit)

  • Local community participation: voting and donations

Young users / add these features :

  • Add social network on the app

  • Create Eventify pages on Facebook, Insta, Twitter, uTube, TikTck and to inform about the next events in an innovative way.

  • More suggestions for young generations (VR/AR)

  • Connect the app with existing educational channels



 





TALKTO X

Multi choice
bottom of page