Eventify | Building bridges between culture & people.
App for personalized cultural event discovery with filters for location, date, event info, booking, and sharing features.
Challenges & Solution | Research | Process | Value Proposition | Branding
APP PROTOTYPE
Flow1 → Login / Sign up & Preference Settings.
Flow2 → Search for events based on specific dates/locations/preferences.
Flow3 → Purchasing/ add date to calendar/notifications /cancel/resell.
THE CHALLENGE
How can we support museums and public institutions in preserving cultural heritage while making it more accessible?
With a fragmented cultural scene in Germany, audiences struggle to find relevant events without being bombarded by multiple platforms.
THE SOLUTION
Through user interviews, we found the need for a centralized platform.
Eventify offers: → Tailored searches for family-friendly and teen events → Event details, including history and artist profiles → Gamification to boost engagement→ Social media integration to stay “cool”
PROCESS
Since the 1970s, museums and other public institutions have been suffering a profound crisis. The purpose of this type of institution is to make heritage accessible to everyone.
Cultural Events build bridges between art and people.

RESEARCH
Population in Germany by frequency of visiting cultural events and museums in leisure time from 2017 to 2021 (persons in millions)


PRIMARY | SECONDARY USER PERSONA

Focus
on finding the relevant cultural information saving time.
on making it accessible globally

Focus
on the digital experiences as AR or VR
on gamification to bring a fun aspect to an activity
USER JOURNEY | Martin

THE PROBLEM

THE PROBLEM
We have observed that too many channels are overwhelming and time-consuming for users, there is no centralized global information on culture, families need different types of entertainment based on age, and teenagers are not motivated enough to engage in cultural events.
THE VALUE PROPOSITION
[Eventify] is an app to find relevant information about cultural events filtered by specific needs, to learn all about culture, and it is available globally.
BRANDING
Logo | Colors | Typography

Research gathering information about the target audience, such as family, different generations' priorities, activities, and inclusion
Concept development brainstorming and ideation phase with different concepts for the logo, color, images, and typography.
Implementing across all the touchpoints of the brand.

NEXT STEPS
Current user / add these features :
Artists’ profiles/web for more exposure
Gamification: Ex. Accumulate points to have discounts (ex: 10 visits = 1 free visit)
Local community participation: voting and donations
Young users / add these features :
Add social network on the app
Create Eventify pages on Facebook, Insta, Twitter, uTube, TikTck and to inform about the next events in an innovative way.
More suggestions for young generations (VR/AR)
Connect the app with existing educational channels